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Brain Awareness Day, March 14th

Brain Awareness Day, March 14th

Brain Awareness Day, March 14th

To help the inland Southern California community understand how the brain works, the University of California, Riverside is hosting Brain Awareness Day — a part of Brain Awareness Week — on March 14 on the lawn outside Olmsted Hall, in front of the Psychology Building.

Though the brain, that most complex organ in the human body, is no bigger than the head of a cauliflower, it contains some 100 billion nerve cells (or neurons), wired to give rise to our thoughts, physical movements, emotions, language, reasoning and consciousness.

But how this unique three-pound organ, the source of what make us human, works exactly is not fully understood and is being intensively researched. Hence, perhaps, Brain Awareness Week from March 11 to March 17, 2013, a global campaign established by the Dana Foundation “to increase public awareness of the progress and benefits of brain research.”

-Iqbal Pittalwala from UCR Today

What: UC Riverside neuroscience graduate students and faculty are organizing the Brain Awareness Day Event
           (Various Fair Booths will be available, including a Brain Petting Zoo!)

When: March 14th, 11am - 2pm

Where: On the lawn outside Olmsted Hall, in front of the Psychology Building

Want to explore more about the Brain? The UCR Libraries has a vast collection of materials on this fascinating and critical area of research. Here are some books from our collection that may interest you:

You may also be interested in exploring the following online resources provided by the UCR Libraries:


For even more interesting facts about the brain visit BrainFacts.org or Download the 2012 edition of Brain Facts.

More about Brain Awareness Day 2013

Image Credit: "human brain on white background" by _DJ_

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